Shirui Lily Ltd has renewed its pitch side advertising sponsorship for Coventry Rugby’s historic 150th anniversary season 2023-24.
The deal coincided with Shirui Lily’s 3rd year anniversary, so was marked with a fitting celebration at the recent victory over three times European Champions Saracens at the Butts Park Arena in the Premiership Cup.
With scrutiny coming on the RFU over the demise of fellow Championship side Jersey Reds due to financial difficulties, Director Simon commented:
‘Coventry Rugby is not only a brilliant and well-run club, but also the heart of the community and an integral part of Coventry’s DNA. It’s important to support the club and city in this way’.
Coventry Rugby Club’s 150th year sponsorship